This was a deliberate move, a political protest:
McKibben, a Ripton resident, said he hoped his protest at the Simon's Quick Stop and Deli Mobile station on South Winooski Avenue would draw attention to recent evidence that suggests that Exxon Mobil Corp. knew about fossil fuel's role in global warming several decades ago — and shaped drilling strategies accordingly.Bill wanted to avoid one media spin:
"I don't want this story to disappear in all this media clutter," McKibben told journalists and a dozen or so supporters. "We need to let people know what we now know about Exxon Mobil. In a noisy world, this may be what we have to do."